About the personas

The thing is that I have the feeling that I can both end up spending a lot of time on personas, considering how little I think it matters in the big picture. I see it as a nice tool but somehow the continuous processes behind that – how to create something (a system?) to go from the the gathering of the rich data and getting it through the process of interpretation, to personas, to building blocks for ideation sessions that are combined with other building blocks into new product concepts and services.


About Morten

well...I'm just Morten... :)

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